Chief Marketer

BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs. The post Cloudflare’s AI Crawl Control Gives Publishers The Power To Choose. Now What? appeared first on Chief Marketer .

Don't ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out. The post Your ‘First Of Its Kind’ AI Platform Probably Isn’t The First – And You Don’t Have To Pretend It Is appeared first on Chief Marketer .

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same. The post Disney Is Leaning Into Brand-Building Tools Using – You Guessed It! – AI appeared first on Chief Marketer .

AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities. The post CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase appeared first on Chief Marketer .

Online holiday sales increase 6.8% in US for 2025 season, reaching $257.8 billion, according to new Adobe Analytics data. The post Discounts, Social Media Influencers Drive Record Online Holiday Sales appeared first on Chief Marketer .

Across CES 2026, taking place this week in Las Vegas, January 6-9, stages and studios are proliferating and live-wiring content and conversations across the show floor. Mainstays (Samsung, we’re lookin’ at you) have joined a community of showstopper brands creating immersive and exclusive spaces outside the major convention centers. And theme-park-style thrills of the past […] The post CES 2026: …

Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […] The post Be-wear More Ad Networks!; CES Is Much Ado About AI…

In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and operations across platforms. The move proved prescient. A few months after ad tech vet Ryan McConville took the job, the pandemic struck, streaming became a way of life, and the advertising business underwent a rapid […] The post Channel Surfing The Future, With NBCU appeared first on Chief Marketer .

If you’re activating around Valentine’s Day this year, there’s still time to steal a few ideas that’ll give your event a little extra oomph. And we’re here to spread the love. There’s no shortage of great experiential campaigns to get the juices flowing, whether it be Snuggle’s heartfelt, interactive mosaic or Godiva’s 20-foot-tall chocolate boxes […] The post Anti-romance Swag Swaps and Digital …

Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy with experiential. The post Six CMOs Share Insights on Their Brands’ Experiential Marketing Strategies appeared first on Chief Marketer .