U.K. Investment Managers Tackle ESG Confusion With Fund Labels

  • Firms will start next year to classify their fund strategies
  • IA’s Cummings says labels will give investors ‘clear picture’
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Investors looking for responsible funds can get lost in a forest of broad terms -- ethical, green, impact and sustainable, among others. Now the industry group for U.K. asset managers is trying to clear things up.

The Investment Association, whose members oversee more than 7.7 trillion pounds ($9.9 trillion) in assets, has come up with easy-to-understand labels that will help investors navigate the proliferating range of funds that claim to use environmental, social and governance criteria, or ESG for short.